Coming soon ✦ in development

Your daily fibre, minus the fuss.

A fruit-flavoured, ready-to-eat fibre gel in a slim little sachet. No stirring. No tubs. No handful of capsules. Just something you'd actually look forward to.

The teaser

Meet the flavours.

Three fruity directions we're exploring for the first PEPI sachets. They're concepts for now, and your votes on the waitlist will help decide what makes the cut.

Strawberry

Sweet, bright and a little bit nostalgic.

Flavour direction · concept

Blueberry

Deep, juicy and just a bit grown-up.

Flavour direction · concept

Kiwi

Zingy, fresh and wide awake.

Flavour direction · concept

Why we're doing this

Fibre has a vibe problem.

Everyone's heard they should care about fibre. Hardly anyone is excited about it.

Right now it mostly shows up as powder you have to stir, tubs you have to scoop, or capsules you have to count out. It lives in the pharmacy aisle, wrapped in clinical packaging, and it's treated like a chore.

We think something you do every day deserves better. So we're building the fibre brand we wish already existed: delicious, effortless and something you'd happily carry in your bag.

01

Delicious first

If it doesn't taste great, you won't keep doing it. Flavour isn't an afterthought here, it's the point.

02

Zero faff

No measuring, mixing or washing up. A routine that fits into the busiest day.

03

Honest always

We'll share exactly what's in it, and tell you what we've confirmed and what we haven't.

The PEPI world

Fresh. Juicy. Yours.

Fresh.
Juicy.
Pocket-sized.
Daily.

Where we're at

Early days, and open about it.

✓ Brand & concept Formulation Taste testing Launch date: tbc

PEPI isn't on sale yet. Flavours, fibre content, ingredients and nutrition details are all still in development, and we'll only share them once they're confirmed. Join the waitlist and you'll follow along as we get there.

Be first in line.

Join the waitlist for sneak peeks, flavour votes and launch news.

No commitment to buy. We'll only email you about PEPI.