Most adults already get enough protein but fall short of the WHO's recommended 25g of fibre a day. PEPI is built to make closing that gap easier.
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The fibre gap
wait, where's fibre?
WHO guidance: adults should get at least 25g of fibre a day.
of UK adults reach the 30g fibre target.
average daily fibre in the US, against targets of 25g (women) and 38g (men).
more protein than UK guidelines suggest, on average.
Sources: WHO fibre guidance; British Nutrition Foundation; US Adequate Intake levels and national survey data; UK national diet survey data. Figures are country examples and rounded.
Right now it mostly shows up as a thick powder you mix and chug with water, or several huge capsules you have to swallow to meet your daily fibre goal. We think it deserves better.
Meet PEPI
No mixing, no chugging, no capsules. Four fruity flavour directions we're exploring for the first PEPI pouches. They're concepts for now, so tap the one you'd try first and help us decide.
Strawberry · Raspberry · Blackberry
Sweet. Tangy. Irresistible.Flavour direction · conceptMango · Passion fruit
Tropical. Juicy. Uplifting.Flavour direction · conceptPear · White peach
Soft. Fresh. Easy.Flavour direction · conceptKiwi · Lime
Zesty. Crisp. Refreshing.Flavour direction · conceptOn the list
You hear about PEPI before anyone else, and get first access when it launches.
Your votes help decide what makes the first batch.
Short, no-fluff emails: what 25g actually looks like on a plate, and how to track the one macro nobody tracks.
Follow formulation, taste tests and packaging. We'll show you what's confirmed, and what isn't.
Why we're doing this
Everyone's heard they should care about fibre. Hardly anyone is excited about it.
So we're building the fibre brand we wish already existed: delicious, easy, and something you'd happily look forward to taking every day.
Where we're at: early days. Formulation is in progress and taste testing is next. PEPI isn't on sale yet, and flavours and nutrition details are concepts until confirmed. We'll share exactly what's in it, with no weird ingredients.
FAQ
A ready-to-eat fibre gel in a pocket-sized pouch, designed so there's nothing to mix and no capsules to count. It's currently in development.
Not yet. Joining the list is how you'll hear first when it is.
We don't have a launch date. We'll tell the list first, and we won't announce dates until we're sure.
Our target is 10g of fibre per serving. We'll confirm the final number, along with the full ingredients and allergen information, once formulation is finished.
We're exploring four fruity flavour directions: Berry Crush, Mango Glow, Pear Peach and Kiwi Lime. They're concepts, and your votes help decide which ones we make first.
You'll be first to hear about PEPI and first in line when it's available to buy. Joining doesn't commit you to buying anything.
We'll keep it light: a welcome, the Fibre Gap series and updates as we hit milestones. Every email has an unsubscribe option.
Join the waitlist for early access, flavour votes and the Fibre Gap emails.
No commitment to buy. We'll only email you about PEPI.
Early access, flavour votes and our short Fibre Gap emails. Just your email.
No spam. Unsubscribe any time.
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We'll be in touch with PEPI news soon. Know a gym buddy who tracks everything except fibre? Send them this.